Transparent

Being cryptic is overrated and played out. I'm a consultant, not a spy.
  • Plain and simple timelines
  • Explicit commitments
  • Visibility into the process
  • Deliverables humans can use
  • Clear fees
See services →

Adaptable

Tackle any issue you're facing, like the one we just uncovered together.
  • Start anywhere
  • Explore hunches
  • Bring your complicated self
  • Accommodate changes
  • Build flexible toolkits
See use cases →

Incisive

Your issues aren't straightforward, but I am.
  • Confidential real-talk
  • Candid insights
  • Tackle underlying issues
  • User-friendly work products
  • True thought-partnership
See outcomes →
USE CASES
DRAMA-free decisiveness
What clients often come to me for:
Services
TRANSLATE
Be understood.
Leaders needs to be understood to be compelling. My expertise in messaging comes from decades of experience working with visionaries and iconoclasts to distill and communicate what's in their heads. I can help you lock down what you mean.
PRIORITIZE
Get focused.
You've got no shortage of ideas. And people are constantly throwing complications at you. I am expert at holding space and guiding you toward your instincts again, away from all the noise that's gotten louder over time.
Re-Center
Remember your Why.
High-performing professionals sometimes find themselves miles from their original intentions. Outside pressures, split decisions, and "practical solutions" can be the incremental steps over time that migrate you away from the Whole Point of It. Let's get you back on track and feeling like yourself again.
NAVIGATE
Forge a path.
What's your best way forward? It's common to get paralyzed when you hold a lot of responsibility, whether you see too many choices or none at all. Experienced outside perspective means clear options are closer at hand than they might seem.
PIVOT
Adapt and thrive.
My emphasis on looking for things that could be repurposed means we might find you already have what you need to chart a new path. Dramatic results don't always need dramatic shifts.
Tasha Gideon, Strategist
What I do

Unearth hidden strengths.
Cull waste.
Revitalize your story.

Bio
No to steroids. Yes to health.
Sustainability and health are my measures of success.

I cull waste, hone value, and help you build compelling narratives that capture your renewed energy so everyone can get on board. I'm a great match for companies that are experiencing rapid growth, heading into their next phase, bracing for a downturn, navigating complex demands, needing to pivot, adapting to staffing fluctuations, or overwhelmed by opportunities.

Creative tech companies tend to get the most remarkable value, especially if they are hungry for frank, empathetic guidance and/or need help translating their vision.
USE CASES

I'm a great fit when:

  • You're at -- or are anticipating-- an inflection point
  • You've got a big idea you need other people to understand
  • Something feels "off" with your brand
  • You're experiencing rapid growth
  • Customers don't seem to understand your brand's value
  • You want to repeat your successes more consistently
  • Internal efforts feel chaotic or pointless
  • There's a big initiative that needs to be set up for success
  • Your positioning needs a reality check
  • You're not getting the traction you expected or need
  • Sales and Marketing are saying different things to customers
  • Other consultants delivered work that didn't help
accela
Kaelon Egan
Founder
"It's like having x-ray vision."
projectart
Adarsh Alphons
Founder
"Just completely refreshed our approach."
colecteurs
Evrim Oralkan
Cofounder
Valuable insight from day one."
trbeca
Lindsay Robertson
Creative Editor - Digital
“Simply brilliant.”
nollapelli
Allison Howard
Founder
"Unstuck our thinking and helped us move more decisively into the marketplace."
claunch
Emily Melious
Founder
"Uncanny speed with the street smarts to simply know what works."
accela
Kaelon Egan
Founder
"It's like having x-ray vision."
projectart
Adarsh Alphons
Founder
"Just completely refreshed our approach."
colecteurs
Evrim Oralkan
Cofounder
Valuable insight from day one."
trbeca
Lindsay Robertson
Creative Editor - Digital
“Simply brilliant.”
nollapelli
Allison Howard
Founder
"Unstuck our thinking and helped us move more decisively into the marketplace."
claunch
Emily Melious
Founder
"Uncanny speed with the street smarts to simply know what works."
accela
Kaelon Egan
Founder
"It's like having x-ray vision."
projectart
Adarsh Alphons
Founder
"Just completely refreshed our approach."
colecteurs
Evrim Oralkan
Cofounder
Valuable insight from day one."
trbeca
Lindsay Robertson
Creative Editor - Digital
“Simply brilliant.”
nollapelli
Allison Howard
Founder
"Unstuck our thinking and helped us move more decisively into the marketplace."
claunch
Emily Melious
Founder
"Uncanny speed with the street smarts to simply know what works."

“Straightforward, can-do approach borne of deep experience”

Tasha was instrumental in helping us build a marketing operation to deliver value toward company goals. She has an exceptional ability to evaluate and analyze specific challenges, then develop a few realistic options for collaborating to get the job done, even as constraints change rapidly. She delivers all of that in a straightforward, candid and can-do approach borne of her deep experience in marketing and business growth strategies. Whether it was helping us build out a value proposition and brand voice that resonates in the marketplace, collaborating on market research to shape product launches, or standing up a customer experience operation from scratch, Tasha and her team were essential, trusted partners who helped us take on big challenges and produce highly impactful results. - Christine Zapinski, CMO

“There is literally no one else I would entrust with our uniquely ambitious enterprise”

We're doing something unprecedented -- with a lot of moving parts -- and we're operating in multiple industries simultaneously. Tasha's ability to help us forge a path is remarkable. She is completely unintimidated by unknowns and complexities, remaining open-minded and curious about possibilities without becoming distracted. Because of this, we've advanced faster and more confidently than I thought possible. Tasha created the messaging and positioning that not only ignited our group of stakeholders, but gave our team its strategic focus. - Karen Lautanen, Executive Director