I started working on construction crews at age 14, where I was typically was the only woman on site. Fascinated by the relationship between author, audience, and message from an early age, I studied literary theory in college; my thesis explored the subjectivity of nonfiction. Early in my career, I worked at Ziba, a global design and innovation agency, contributing to Logitech, HP, and Starbucks accounts.

As a consultant, I later guided a manufacturing firm through momentous new federal regulations where I repurposed compliance activities into marketing efforts, creating sales dividends and a 3x increase in company valuation in 18 months despite prevailing wisdom that my client would end up being sold for parts. I've worked with bold innovators like Collecteurs, a culture tech company that developed a unique digital platform to empower high-end collectors disenchanted by traditional avenues of art commerce. And I led the value-building efforts of an edtech startup that resulted in its acquisition by the sector’s biggest player in less than two years.

I'm currently a member of the Li.st and am an advisor and volunteer moderator for the private global network Ladies Who Strategize. I also served on the Forté Foundation's Board of Directors. I frequently speak and write about gender equity and how to align business goals with internal processes and language.

Tasha Gideon