Real-world field experience

from heavy industry to professional services, leading edge tech to bleeding edge cultural initiatives

“She's all you could ever hope for. After being around her for even a bit, I needed a mug that says 'Be more Tasha.'.”
Nicole Ingra
Director of Strategy + Insight
more leads in six months
valuation in 18 months
< 4
months to stand up a fully operational global marketing department
churn rate in three months
I started working on construction crews at age 14, where I was typically was the only woman on site. Fascinated by the relationship between author, audience, and message from an early age, I studied literary theory in college; my thesis explored the subjectivity of nonfiction. Early in my career, I worked at Ziba, a global design and innovation agency, contributing to Logitech, HP, and Starbucks accounts.

As a consultant, I later guided a manufacturing firm through momentous new federal regulations where I repurposed compliance activities into marketing efforts, creating sales dividends and a 3x increase in company valuation in 18 months despite prevailing wisdom that my client would end up being sold for parts. I've worked with bold innovators like Collecteurs, a culture tech company that developed a unique digital platform to empower high-end collectors disenchanted by traditional avenues of art commerce. And I led the value-building efforts of an edtech startup that resulted in its acquisition by the sector’s biggest player in less than two years.

I'm currently a member of the and am an advisor and volunteer moderator for the private global network Ladies Who Strategize. I also served on the Forté Foundation's Board of Directors. I frequently speak and write about gender equity and how to align business goals with internal processes and language.
Tasha Gideon
What to expect from me
Nobody is served if I just tell you what you want to hear. I'll be nice about it, but let's not work together if you aren't ready to be respectfully challenged.
You'll get the greatest value from me if we can make decisions in a fairly rapid cadence. Trap me in committees or group-think and we'll both be unhappy. That said, I won't pressure you into directions that don't sit right.
Part of my job is to explore and stress-test your options. That means I may consider paths you haven't yet. If I think they are worth talking about, we will, even if they don't make immediate sense on the surface.
Whether I'm working with just you or your entire team, I'll bring my high emotion intelligence and generative spirit to the mix.

“A game-changer”

Xina Eiland
Founder,  XPR
Meet Clients
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People have said some pretty nice things about me.
Incredibly warm yet has high standards of quality"
"It's like getting x-ray vision"
"Amazing insight and support"
"Completely unstuck our thinking"
"Completely unintimidated by unknowns and complexities"
"Straightforward, can-do approach borne of deep experience"
"A rare marriage of strategy and operations"
"Valuable insight from Day One"
"Can't think of better team management or dynamics"
"Completely refreshed our approach"
"Expertise paired with communication and leadership"
Ready to work together? Let's see if we're a fit.